TCU鈥檚 digital channels were big winners for this year鈥檚 Education Digital Marketing Awards. The university鈥檚 communications department and the admission marketing department both received multiple recognitions.
TCU social channels hit a grand slam, earning gold for its , and accounts. The university account received bronze recognition.
TCU Today, the university鈥檚 thrice weekly newsletter for faculty and staff, was recognized
with a silver award.
The university admission marketing office also received several honors, including a silver for its online targeting perspective students. The team also earned bronze for its and for a digital marketing campaign geared toward increasing fall campus visits.
鈥淭hese awards not only show the talent and skill we possess on our teams, but also the success TCU is having connecting with important audiences across multiple digital platforms,鈥� said Tracy Syler-Jones, vice chancellor for marketing and communication. 鈥淔rom social media to internal communication to admission marketing, we are producing award-winning work in the digital space.鈥�
The Education Digital Marketing Awards received entries from colleges, universities and secondary schools across the country. Judges consisted of a national panel of education marketers, advertising creative directors and marketing and advertising professionals.